The Hundred is a 100-ball cricket competition played in England and Wales and is run by the England and Wales Cricket Board (ECB). The Hundred consists of eight men’s and women’s teams each located in major cities across England and Wales.
Last year, the first season of The Hundred saw Oval Invincibles won the women’s competition and Southern Brave win the men’s competition.
For player selection, a draft system is implemented. The teams are also allowed to retain their choice of players. The Hundred Draft took place in April 2022 with the following teams participating:
- Birmingham Phoenix (Edgbaston)
- London Spirit (Lord’s)
- Manchester Originals (Emirates Old Trafford)
- Northern Superchargers (Headingley)
- Oval Invincibles (Kia Oval)
- Southern Brave (Ageas Bowl)
- Trent Rockets (Trent Bridge)
- Welsh Fire (Sophia Gardens)
This article contains information regarding the organisations enjoying a strong branding presence across The Hundred’s physical and digital assets as its sponsors and partners for the 2022 season.
OFFICIAL BROADCAST PARTNERS
Sky Sports is a group of British subscription sports channels operated by the Sky Group. The company was founded in 1990.
Sky Sports and the ECB confirmed the most recent extension of their partnership in July 2022. The two parties have been working together around 30 years and currently have a contract in place until 2028. This deal with the ECB includes broadcasting rights for The Hundred, as the competitions are run by the ECB.
The British Broadcasting Corporation is the national broadcaster of the United Kingdom. Headquartered at Broadcasting House in London, BBC Sport is in charge of broadcasting worldwide sporting events and happenings for the national broadcaster.
BBC Sport announced in July 2022 that it had agreed with the ECB a deal to broadcast all the matches of The Hundred 2022, including the two finals at Lord’s Cricket Ground on September 3, 2022. The broadcast company will have live coverage of men’s and women’s matches of The Hundred.
OFFICIAL PRINCIPAL PARTNER
Cazoo is a London-based online car retail company founded in 2018. It has since invested in multiple Premier League teams like Everton, Aston Villa among other sporting opportunities.
The Hundred announced in Decemeber 2020 that Cazoo would become its Principal Partner under a multi-year partnership agreement. The Cazoo brand, as per the deal, features around the stadia, on players’ shirt sleeves, and across digital platforms.
OFFICIAL TEAM PARTNER
KP Snacks was founded in 1853 in Slough and has been a part of the Intersnack Group since January 2013.
The Hundred named KP Snacks the Official Team Partner of the competition in 2019 in a deal reportedly worth £4 million (INR 41.26 crore). The partnership was in jeopardy, however, when in 2021 the UK government announced the banning of high-fat, high-salt fast food or snacks, but KP Snacks has still retained its spot as the official team partner for 2022 season of The Hundred.
OFFICIAL SOFT DRINK
Robinsons is an English fruit drink brand owned by Britvic. It used to be a standalone business until 1995 when Britvic bought it. Robinsons holds a royal warrant from Queen Elizabeth II.
Robinsons was announced as the Official Soft Drink Partner of The Hundred in May 2022. According to the three-year agreement, The Hundred’s branding appears on the packs of Robinsons’ ready-to-drink products, and giveaway tickets to customers are offered via a weekly prize draw.
The Strategic Timeout, which provides the bowling side with 150 seconds to gather their thoughts and re-hydrate amid an ongoing game, is also sponsored by Robinsons.
OFFICIAL INSIGHTS PARTNER
Sage Group is a global enterprise software vendor founded in 1981 and headquartered in Newcastle upon Tyne, the UK.
In May 2022, The Hundred announced Sage as its Official Insights Partner. Furthermore, from 2023 onwards, The Hundred Draft will also be “powered” by the company.
The partnership between the two parties also aims to “bring spectators closer to The Hundred’s important judgments” by supporting the Decision Review System (DRS) via transmission and large screens within the venues and by branding the umpires’ uniforms throughout the tournament.
OFFICIAL WELLNESS PARTNER
Vitality is a UK-based company specialising in private medical insurance sold to the British market which offers health insurance, life insurance and car insurance as well as investments.
The Hundred and the ECB announced an extension of their partnership with Vitality in August 2022. Vitality, therefore, continues to be the tournament’s Official Wellness Partner under the expanded agreement and the Title Partner for the “wildcard” pick that determines the last spots on all eight men’s Hundred teams.
Since 2013, Vitality has partnered with the ECB, and under the terms of the new agreement, it continues to serve as an official sponsor of the ECB-affiliated grassroots short-format competitions as well as the T20I and Blast competitions for both men and women.
Dream11 is an Indian fantasy sports platform founded in 2008 that allows users to play fantasy cricket, hockey, football, kabaddi, handball and basketball.
In July 2021, The Hundred signed a deal with Dream Sports, the operator of Dream11, to become the official partner of the league in a four-year deal. The deal entails FanCode holding the broadcasting rights for The Hundred in India.
Unilever announced an official partnership with The Hundred in December 2020. As per the three-year agreement, the tournament collaborates with the company’s Sure and Lifebuoy brands to support a campaign centred around The Hundred’s primary goal of making cricket accessible to all family members. Stadium LEDs display Sure and Lifebuoy branding during The Hundred games as well.
Through the provision of Lifebuoy products, the cooperation assists in ensuring the safety and hygienic conditions of all locations. Lifebuoy also offers advice on proper hand-washing to players, staff, and spectators at games during The Hundred as part of its ongoing effort to help communities all over the world adopt better habits. This effort has already reached over 1 billion people.
Masuri is a high-end sporting products company that specialises in creating cutting-edge protective gear. It is well-known in the UK, Australia, New Zealand, South Africa and India among other countries.
In December 2020, The Hundred announced Masuri as its Official Helmet Supplier. Masuri handled all the production and supplying of helmets in The Hundred 2021 and will continue to do so in 2022.
The partnership also includes the supply of Masuri StemGuards, ensuring players have access to the highest level of head and neck protection available on the market.
New Balance, a major sports footwear and apparel manufacturer based in Boston, Massachusetts, was founded in 1906 as the New Balance Arch Support Company.
The ECB expanded its already-existing partnership with the US sportswear manufacturer in 2021, making it the Official Kit Supplier for The Hundred’s inaugural season. In 2022, New Balance will again be the official kit supplier for The Hundred, producing both playing and training kits for each of the eight teams, with the men’s and women’s teams wearing the same design.
The New Era Cap Company is an American headwear company headquartered in Buffalo, New York. It was founded in 1920. Since 1993, it has been the exclusive baseball cap supplier for Major League Baseball.
In September 2019, New Era was announced as the Official Headwear Supplier for The Hundred. The three-year deal entails the production of the headwear brand’s collection for The Hundred, which features a variety of different headwear styles in team colours, including the 9FIFTY (Stretch-Snap), 9FORTY (Adjustable), 39THIRTY (Flexible Fit) and a new Sun Hat Silhouette.
Technology company Xplora was founded in 2017 to help children enter safely into the digital world and have a better balance between screen time with physical activity.
In May 2022, Xplora announced a multi-year deal to become the Official Children’s Smartwatch Supplier of The Hundred. The deal entails Xplora launching a new The Hundred-themed Goplay campaign in the lead-up to the tournament, during which kids throughout the UK can compete both individually and as part of their favourite team.